BARRIER-FREE DESIGN OF DRUG PACKAGING FOR THE ELDERLY BASED ON VISUAL COMMUNICATION

Abstract

With the global aging population, the demand for elderly-friendly drug packaging has become urgent. This study investigates the visual communication design of over-the-counter (OTC) drug packaging tailored to the physiological and psychological needs of the elderly. Using a mixed-methods approach—including literature analysis, surveys, interviews, and case studies—the research identifies critical barriers in current packaging designs, such as unclear typography, poor color contrast, and complex opening mechanisms. Findings reveal that performance risks (e.g., difficulty in reading labels), psychological risks (e.g., anxiety due to usability issues), and security risks (e.g., improper dosage instructions) significantly hinder elderly adoption. The study proposes a standardized design framework incorporating larger fonts, high-contrast colors, and intuitive symbols to enhance accessibility. Theoretical contributions include advancing barrier-free design principles in pharmaceutical contexts, while practical implications guide manufacturers in creating inclusive packaging.