CHALLENGES OF ORGANIZATIONAL STRATEGIES IN COMMUNICATION AND FEMALE LEADERSHIP: A BIBLIOMETRIC APPROACH

Abstract

Sustainable Development Goal 5, which aims to achieve gender equality, reports that despite having the same abilities and skills as men and demonstrating equal effort, women receive lower compensation, thereby restricting their economic and professional growth. It is further emphasized that it will take approximately 140 years for women to achieve parity in positions of power and leadership. In this context, female leadership has become increasingly crucial in organizations, where gender diversity in top management positively influences business outcomes. This study seeks to answer the question: What are the challenges that organizational strategies face regarding communication and female leadership? To address this, a bibliometric methodology was applied to a corpus of 141 scientific articles sourced from the Scopus and Web of Science databases, prioritizing publications indexed in Q1 journals. The results, derived from a co-occurrence analysis of keywords and thematic clustering of the scientific output, identified four conceptual clusters: (1) structural barriers and professional development; (2) transformational leadership and gender-sensitive work environments; (3) cultural diversity, resilience, and regional leadership; and (4) stereotypes, representations, and symbolic challenges. These findings reveal that the challenges faced by women in leadership roles are not only structural but also symbolic and cultural, affecting their visibility, legitimacy, and capacity for action within organizations. This work contributes to the literature on gender equality by providing empirical evidence that can guide legislation and the formulation of more inclusive organizational policies.