EMPIRICAL STUDY ON THE INFLUENCE OF PERSONAL AND EXTERNAL FACTORS ON ATTRITION OF FEMALE EMPLOYEES IN THE INFORMATION TECHNOLOGY (IT) INDUSTRY IN CHENNAI

Abstract

The Information Technology (IT) Industry is rapidly growing and this growth has completely changed the silhouette of the Indian business-standard itself.  National Association of Software and Services Companies (NASSCOM) has estimated a growth rate of 12 – 14 per cent during the year 2019-2020.   This depicts that the IT industry is going to emerge as an important market segment in developing the Indian economy.  But the high attrition rate is considered to be a bane for many IT companies as it has emerged as one of the biggest catastrophe and these corporates are finding difficult to unearth workers who match their requirement.  It has to be curtailed down immediately and instantaneously a synchronized premeditated technique and an inventive enhanced prototype have to be deployed to bridle the rising attrition.  This empirical study explores the factors that influence the intention to leave and level of intended employees, mainly the female employees of the IT industry.