A STUDY ON HOW PRICE FLUCTUATIONS AFFECT CONSUMERS' PURCHASING DECISIONS ABOUT GOLD PURCHASES

Abstract

The main goal of this research is to comprehend gold purchasing behavior based on the investigation. Buyers of gold in Hyderabad are the subject of the study, which may include buyers who buy gold from jewelry stores or goldsmiths. I looked for methods that a single consumer would be willing to invest in gold in my study. According to the survey, Indians are price sensitive and attempt to buy gold when the price is lower. If the price rises, they look for alternative investment opportunities