A STUDY ON IMPACT ON PRICE FLUCTUATIONS ON CONSUMER BUYING BEHAVIOUR TOWARDS PURCHASE OF GOLD

Abstract

From the study the primary objective of this project is to understand the buying behavior of gold. The study is dependent on the customers of gold purchasers in Hyderabad and may include both customers where they purchase gold by gold smith or jewellery shop. In this study, I tried to find the ways of investing on gold that an individual customer is will to. In the study I could find that Indians being a price sensitive they try to purchase gold when there is lower price and if price increases, they find different ways to invest.