THE IMPACT OF BUSINESS INTELLIGENCE SYSTEMS ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE BASED ON THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE IN KNOWLEDGE-BASED COMPANIES

Abstract

This study aimed to investigate the effect of business intelligence systems on the sustainable performance of the organization based on the mediating role of competitive advantage in knowledge-based companies. The statistical population consisted of managers of knowledge-based companies in Tehran province. The research questionnaire was distributed and collected among 385 members of the statistical population as a sample. The information collected by the questionnaires was analyzed using SPSS24 and AMOS24 software using structural equation modeling. The results showed that data quality has a positive and significant effect on organizational sustainable performance. Data visualization has a positive and significant effect on organizational sustainable performance. Business intelligence management has a positive and significant effect on organizational sustainable performance. Data quality has a positive and significant effect on competitive advantage. Data visualization has a positive and significant effect on competitive advantage. Business intelligence management has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on organizational sustainable performance. Competitive advantage has a positive and significant mediating role in the relationship between data quality and organizational sustainable performance. Competitive advantage has a positive mediating role in the relationship between data visualization and sustainable organizational performance. Competitive advantage has a positive mediating role in the relationship between business intelligence management and sustainable organizational performance.